Sylvia D. Clark, Ph.D.

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Associate Professor
Marketing
The Peter J. Tobin College of Business
PhD, Marketing, City University of New York, Baruch CollegeMPhil, Marketing, City University of New York, Baruch CollegeMBA, Quantitative Analysis, New York University/Stern SchoolBBA, Marketing Research, Baruch College
Marketing Professor for 35+ years; industry and consulting experience from earlier years of career.

Teaching Interests

Marketing Research and Consumer Behavior

Research Interests

Learning Styles; Post-Recession Consumer Behavior; Culturally-Pluralistic Segmentation; Distraction in the Classroom

Courses Taught

MKT
2301
PRINCIPLES OF MARKETING
MKT
3311
CONSUMER BEHAVIOR
MKT
3312
BASIC MARKETING RESEARCH