Jagannath Muzumdar

Teaching: Based on my educational training, I strive to teach students the knowledge in the area of social and administrative pharmacy. I use principles and methods of teaching from within and outside the pharmacy discipline to enhance student learning. Research: My research interests are in: (1) understanding new ways of providing healthcare information to consumers; (2) developing and evaluating new methods of teaching students. For my areas of interest I adapt work grounded in advertising theories for healthcare communication; health behavior theories; marketing models of consumer behavior; and educational psychology.

Research Interests

Understanding new ways of providing healthcare information to consumers; Using advertising theories for healthcare communication; Health behavior theories; Marketing models of consumer behavior; Educational psychology.

Courses Taught

MPH 312 HEALTH COMMUNICATION

PAS 2201 INTRO TO PHARMACOECONOMICS

PAS 2301 SOCIAL ASPECTS OF PHARM PRACTI

PAS 3352 COMMUNICATIONS TECHS PHARM

PAS 3355 ENVIRONMENT PHARM MARKETING

PAS 5202 PHARM MGT/ADV PHARMACOECON

Select Publications

Journal Articles

Muzumdar, J. (2012). Effects of Anthropomorphic Images and Narration Styles in Promotional Messages for Generic Prescription Drugs. . Research in Social and Administrative Pharmacy. .

Muzumdar, J. (2010). Cultural Competence Knowledge and Confidence After Classroom Activities . American Journal of Pharmaceutical Education..

Muzumdar, J. (2009). Vaccine supply, demand, and policy: A primer. . Journal of American Pharmacist Association.