Ideas Thrive Here.
Integrated advertising is constantly evolving. Traditional methods alone no longer capture the attention of an increasingly sophisticated audience. St. John’s Master of Science in Integrated Advertising Communications prepares students to navigate this dynamic industry by combining strategic thinking with real-world application. At St. John’s, the learning experience is immersive and real-world, preparing students with the skills they need to become leaders and innovators.
- Degree Type
- MS
- Area of Interest
- Communications, Marketing & Media
- Associated Colleges or Schools
- Program Location
- Queens Campus
- Required Credit Hours
- 30
Immersive, Innovative Curriculum.
Our graduate students don’t just study advertising communications. They master the skills employers demand by applying them in every class. Coursework is designed to provide real-world experience, including developing a digital marketing communication plan, creating a comprehensive media plan with scheduling and budgeting, designing a multi-channel creative strategy and campaign, and conducting in-depth data analysis. Students complete their studies with a fully integrated advertising Capstone project.
Classes in the media capital of the world.
Classes are held in Manhattan’s vibrant East Village, a thriving area filled with an abundance of restaurants, shops, and cultural landmarks. It’s a vibrant location that fosters creativity and networking, perfect for students looking to immerse themselves in the heartbeat of the city’s advertising and media world.
AI Infused into Every Course.
Artificial Intelligence (AI) has changed how integrated advertising is practiced. AI tools and techniques are woven throughout the curriculum, providing students with cutting-edge skills that align with the latest industry trends. This technological advantage ensures that students are equipped to tackle the professional challenges of tomorrow.
The St. John’s Design Factory
St. John’s houses one of the few U.S.-based locations of the International Design Factory, a global innovation network. Here, students can collaborate on groundbreaking projects, tackling complex challenges with creative, real-world solutions.
Professors. Scholars. Creators. Innovators.
Our faculty comes from New York City’s most creative brand and digital agencies — the shops that have built award-winning campaigns that you know and love. They’ll teach you to:
- Discover the human truth about a brand
- Position a brand to stand out
- Find the BIG CREATIVE IDEA
- Conduct research that reveals deep consumer insights
- Manage a brand’s reputation
- Develop a full advertising plan
30 credits to your next promotion.
In three semesters students can gain the knowledge, expertise, and credentials to become a thought leader in integrated advertising communications. All classes are at night and some are taught online, giving students the flexibility to matriculate on their schedule.
Get started now.
All applicants must possess a bachelor’s degree from an accredited institution or the international equivalent before enrollment at the graduate level. In addition to the application form and non-refundable application fee, candidates should submit the following:
- Statement of professional goals and resume, which can be uploaded as part of the application for admission.
- Official transcripts from all undergraduate, graduate, and professional schools attended.
- One letter of recommendation obtained from a professional or academic reference.
- Official TOEFL, IELTS, PTE or Duolingo scores are required for applicants whose native language is not English.
Students with international credits must submit a course-by-course foreign credit evaluation with GPA calculation from a NACES member.
Click here to start your application
Questions? Contact the Office of Graduate Admission:
718-990-1601
gradhelp@stjohns.edu
Contact Us
We are here to answer your questions about the Integrated Advertising Communications program and admission process.
Please contact:
Justin Goldberg
Graduate Assistant Dean
ccpsgrad@stjohns.edu
Program Director
Neil Feinstein
Course Offerings
Core Classes
- ADV 100 Fundamentals of Integrated Advertising Communications
- ADV 201 The Big Idea
- ADV 301 Social & Digital Media as Integrated Advertising Communications Tools
- ADV 401 IAC Media Planning and Execution
- ICM 800 Theories and Processes of Communication
- ICM 802 Media and Communication Research Methods
Specializations
- ADV 450 Data, Analysis and AI-Driven Insight
- ADV 402 Leading and Coaching the IAC Process
- ADV 501 Public Relations in Integrated Advertising Communications
Capstone
- ADV 600 Development of an Effective Integrated Advertising Communications Plan
Featured Faculty
