The Johnnies Blog

Welcome to Johnnie’s Blog—your essential guide for university life. Here, we explore vibrant student experiences, academic and institutional excellence, comprehensive admissions support, and inspiring success spotlights. Whether you’re a prospective student or parent, our curated insights and resources empower you to make informed decisions about a safe, successful, and enriching academic future.
Marketing professional analyzing data

Marketing Intelligence vs. Marketing Analytics vs. Business Analytics: Choosing the Right Master’s Degree

As the Director of St. John’s University’s Master of Science (M.S.) in Marketing Intelligence degree program at The Peter J. Tobin College of Business, I often receive questions about the unique aspects and advantages of a master’s degree in marketing intelligence compared to degrees in marketing analytics or business analytics. In this blog post, I provide an overview of each of these programs offered at the University, highlighting the skills you develop and the career opportunities available with each degree.